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SSA advertising campaign underway
22 Mar 2005

A Sector Skills Agreement media campaign is underway.

With the SSA process gathering pace, a media awareness campaign is being rolled out and includes supplements in targeted publications, advertising in the national press and in trade publications, and broadcast media coverage. Cogent SSC is taking part in the campaign with advertising going into leading trade journal Plastics and Rubber Weekly (PRW) as well as Whitehall and Westminster publications.

The campaign highlights the role of the SSCs in improving UK productivity and the importance of employers influencing the way skills are developed and delivered in the UK.

 
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